"Nature Baby is a family business specialising in products which nurture both you, your baby and nature. Established in 1998 in New Zealand it began as quest for innovative products for their own family. Nature Baby found that like themselves - many other parents wanted their children to grow up in a beautiful, non-toxic world.
Nature Baby stocks only natural fibres such as organic cotton and merino wool.
Organic cotton is grown and processed without the use of harmful chemical fertilisers and pesticides and has no finishing chemicals on it such as bleaches and fire-retardants which contain dangerous chemicals such as formaldehyde. (Natural fibres are naturally fire resistant). Conventionally grown cotton is one of the most environmentally destructive crops grown in the world today, requiring huge amounts of pesticides. Nature Baby cotton is handpicked of insects, dyed without heavy metal dyes and hand-produced in organic farming communities for the benefit of all people taking part in the production process.